Pavilion achieves rapid growth in 2024, delivers up to 7x ROI for Pro Suppliers

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In 2024, Pavilion made remarkable progress continuing to empower public sector buyers and help businesses expand their footprint in the public sector. As the leading platform matching public sector buyers with suppliers on cooperative contracts, we’re proud to share some of the year’s major achievements.

Pro Supplier program: Exceptional ROI in first full year

Since launching our Pro Supplier program in 2024, Pavilion has helped over 60 Pro Suppliers expand into new geographic markets, win business from competition, and cross-sell to existing clients through their cooperative contracts – reducing supplier selling costs and enhancing the buyer experience.


High conversion channel: Pro Suppliers are converting 30%+ of qualified entity views into leads, far exceeding performance of traditional channels.

• 7x ROI:
Pro Suppliers are achieving up to 7x ROI, driven by Pavilion’s unique approach to connecting suppliers with high-intent buyers.

Massive public entity growth & adoption

In 2024, Pavilion facilitated nearly $2 billion in purchases across thousands of public entities, fueled by a rapid increase in procurement professionals and agency end users joining the platform. Pro Suppliers create a powerful flywheel that empowers public servants with better access to supplier information and a high level of customer service, while also positioning suppliers to more efficiently grow their public sector business.


• Training impact:
Pavilion conducted 100+ training sessions with 60 entities, tripling platform usage for trained entities.

• Platform adoption: Pavilion became the go-to contract sharing platform for leading organizations including National Institute of Governmental Purchasing (NIGP), National Association of Educational Procurement (NAEP), GovAI Coalition, and Bay Area Procurement Alliance (BAPA).

Rapid innovation to lower supplier selling costs, create buyer connections

Pavilion introduced new product features and services to more effectively connect suppliers with public entity decision makers.


For public entities

Launched quote request service that enables entities to quickly obtain quotes via Pavilion’s outreach team, offering an effective way to connect high-intent buyers with suppliers

Expanded integration with OpenGov to automatically add public contracts on OpenGov to Pavilion. This brings suppliers additional visibility to their local contracts, which is critical as public entities in key regions are increasingly preferring to piggyback on local contracts.

For Pro Suppliers

Launched new capabilities to define target audiences, highlight offerings, and get recommended, providing new ways to stand out and connect with target buyers.

Introduced dashboards and regular check-in sessions with Customer Success Managers to maximize ROI.

Empowering suppliers to succeed through education

To support the public sector procurement ecosystem, Pavilion partnered with leading organizations to deliver educational resources and innovative tools.


• Educational resources:
Collaborated with NAEP, NCPP, and others to produce supplier education resources on RFP costs, K-12 and higher education procurement, and SLED procurement technologies.

• Trusted channel for cooperatives: Led supplier training with Buyboard and NASPO ValuePoint to highlight how awarded suppliers can maximize their existing cooperative contracts.

Cost to Procure Calculator: Developed online calculator with NCPP for public entities to compare the cost of running a new solicitation versus leveraging a cooperative contract.

2025: Transforming public sector procurement

Looking ahead, Pavilion is doubling down on innovation. For suppliers, we’re building new capabilities to increase their visibility with high-intent buyers. For public entities, we’re launching tools to enhance collaboration between agency end users and their procurement teams. We’re excited to deliver even more value for suppliers and public entities alike.

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